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Who we are

The South African Lobbying Association (SALA) is the official body representing ethical and transparent government and public affairs industry in the Republic of South Africa.

Membership

Our membership is open to firms and individual practitioners in these areas based on: 1. A successful application being lodged 2. An admission and review procedure being conducted 3. Admission fees being paid

Vision

To continuously cultivate and maintain an enabling environment for the sustainability of the ethical and transparent government and public affairs sector in South Africa, which meaningfully contributes to the deepening participatory democracy according to high standards of professional and business ethics.

Values

We strive to uncompromisingly uphold and champion the following values and conduct: 1. Professional and business ethics. 2. An open-ethos, transparency and accountability. 3. Professionalism, quality and standards.

Strategic Objectives

In representing the ethics and transparent government and public affairs industry in South Africa, we develop, implement and administer initiatives in pursuit of the following strategic objectives:

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1. Ethics, Standards and Conduct

To formulate best practice and internationally benchmarked South African codes, frameworks, guidelines, practice notes and tools and resources to guide and inform high standards of ethical practice, quality and conduct.

4. Appropriate regulation and professionalisation

To be at the forefront of activities, discourse and thought leadership to secure, shape and inform our industry’s ‘license to operate’ and its professionalisation.

6. Advocacy, Reputation, Publicity and Representation

We proactively and continuously work to profile and position the ALU and our industry through the following initiatives to cultivate understanding and socialization of our industry:

Advocacy and lobbying;

Awareness raising campaign, including to demystifying concepts, practices and terminology;

Public and media relations, marketing and events;Reputation building and management;Stakeholder relations and engagement; andRepresent our industry in key national, continental and international forums and platforms.

2. Transparency and Accountability

To develop tools and instruments for promoting transparency and disclosure.

3. Legitimacy, public trust and reputation

Continuously cultivate and reinforce the legitimacy, public trust, reputation and acceptance of our industry as a meaningful and constructive feature of South Africa democratic fabric and tapestry.

5. Knowledge, expertise and thought leadership

To be a trusted and knowledgeable thought leader, subject matter expert and resource base within and for our industry in South Africa and for our South African industry regionally, continentally and on the global stage. This includes through developing and maintaining relevant and insightful:

Knowledge resources, data, research and analysis;Content assets and collateral;Case studies, best practices and benchmarking; andKnowledge exchange and information sharing.